Six summers on Ios (and counting). Ios Yacht Club began as a sketch on the back of a taverna napkin: a name for a club that didn't exist. Three young siblings, one long Greek summer, and a desire to share their favorite place in the world.

What started as a summer project - an experiment in global distribution, modern tools, and what's possible - has become a small label making the kind of clothing we couldn't find ourselves: easy, considered, made well, sold without fuss. Each piece is printed on demand in Europe. Nothing sits in a warehouse. Nothing goes to waste. IYC is a vibe. A state of mind. A way to bring Ios home, wherever you come from, all year round. To the locals, the taverna owners, the boat captains, the friends who welcome us back each summer: this exists because of you. Ευχαριστώ.